At In Fine Print we continually looking at ways we can make a business card stand out. You may think that means a card should have bright colors that jump out at you, or that it contains lots of information about your business. But it is so much more that that .
If you want your custom card to really stand out , there are a few do’s and don’ts to keep in mind.
Most importantly, Keep it Simple
The more information you have on a card, the harder it is to
- Find what you are looking for.
- Figure out the best way to reach you.
Limit Your Phone Numbers
Phone numbers, for example, are one way to simplify your card. How do you want your customer to call you? The main office? Your receptionist? Your cell phone? Why not direct all of your calls to one place? It’s a lot easier to determine where to call when you only give them one option. And how often do you use your fax machine? If very few of your customers actually fax you something, maybe consider leaving that off too. If they need it, they’ll ask for it.
Your Physical Address
Do you have a business where you want people dropping in? If not, maybe it’s best to leave that off as well. At Primoprint, all of our business is done online, with companies all over the world. Very seldom do we have people who come into our physical offices. So there is no need for us to include our mailing address on our new cards.
Social media has created a whole new world for communicating with customers. Letting people know which sites you are on can be important, but consider using the sites logo icon, rather than spelling out your entire handle. These sites have made it really simple for people to type in your name and find you.
Sell yourself right with a high-resolution version of your logo. I’ve seen companies that appear to cut and paste their logo from a scan and then try to use it on their cards. Unfortunately, that will not print well and doesn’t make your company look very professional. If you don’t have a high-res file, consider hiring a graphic designer to recreate it for you. Most of the time this is a simple process and will be a lot cheaper than designing a new one from scratch. We can help you with that here at In Fine Print.
Choosing the Card Stock
Why is it essential to select the right card stock? Well, it’s all about the impression you want to deliver. Plus, it’s about how you want to tell your brand and a story. Additionally, card stock can represent a personality.
Picking the right card stock plays an essential role in the available features. For example, Spot UV is only available on a few types of card stock, including Silk, Velvet, and Matte. It’s not available on Natural or Kraft paper as an example.
Card Stock Thickness
At in Fine Print, we offer a large selection of card stock thickness options. Choose from the following options; 250GSM , 350SM, 450GSM which is most popoular.
Contact us to design and print your next business card and a friendly staff will insure you stand out from the crowd.